Big win thanks to a big ship: MogerMedia wins Gold at Communicator Awards

battleship-texasHer 14-inch guns came to life at 5:30am on June 6th, 1944 just off Omaha Beach. It was the start of D-Day. In commemoration of this pivotal moment in World War II, we spent a day on The Battleship Texas, now resting at San Jacinto, documenting some of the 725,415 miles she steamed though both World Wars I and II. Best of all, we got to shoot in parts of this ship few ever see. Continue Reading

Say yes. Start now.

iStock_000010247056SmallSure death awaited me in the abyss. Immobilized by fear, my feet were stones. My nine-year old instincts warned me: water beneath Camp Hilltop’s swim dock would rush into my head as gravity dragged me to its three-foot bottom. I stood petrified on NO.

It was silly then. It’s even sillier now. Because, even today I occasionally allow NO to keep me high and dry from new ideas, opportunities, or adventures. Confession is good for the soul. That’s why this is my first post of the new year. It’s a challenge to me—and you. Continue Reading

Lessons on better direct response ads from Batman and Hitler

Batman-and-HitlerGotta love Batman. Amazing skills. Cool tools. Resolute commitment. Nice. But, what good would all that be were there no Riddler, Joker, or, more recently, no Bane.

It doesn’t take a hero to make a villain. Quite the contrary. Heroes rise in their conquest of a villain. This good-vs-evil juju makes for great direct response ads.Continue Reading